Fireboy DML ran the race to victory in the earlier released video for Champion featuring D’Smoke, off his persona and journey-defining sophomore album, Apollo. In a manner that suggests he has proven all that needs to be as regards his public image and artistry, in general, he takes a step back to relax and play with the things that matter a bit less in the video for Lifestyle, another standout track off the album.
In the melodramatic video, he taps into Clarence Peters’ flair for theatricals in a bid to match the riotous scenes that characterize his life. Women, money, longstanding partnerships, publicity, and more are at the fore of Fireboy DML’s life and he spares no shot in depicting all that makes him who he is.
While the video for Lifestyle is not as emotive as Champion, it speaks to Fireboy DML’s versatility and affinity for creativity in the simplest of forms.