Persianas Retail Limited (PRL), GUESS Inc.’s exclusive retail partner in Nigeria and a leading fashion, sports, and lifestyle retailer, is proud to announce the opening of the first GUESS physical store in Nigeria. The launch represents a significant milestone in GUESS’ global expansion strategy and reinforces Nigeria’s growing importance within the international fashion and lifestyle […]
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Persianas Retail Limited (PRL), GUESS Inc.’s exclusive retail partner in Nigeria and a leading fashion, sports, and lifestyle retailer, is proud to announce the opening of the first GUESS physical store in Nigeria. The launch represents a significant milestone in GUESS’ global expansion strategy and reinforces Nigeria’s growing importance within the international fashion and lifestyle landscape. The store is operated by PRL under an official franchise agreement with GUESS Inc. This expansion also reflects PRL’s continued investment in shaping Nigeria’s retail landscape through a deliberate omnichannel strategy that integrates physical stores with strong digital platforms.
Following a successful digital launch in November 2025 on PRL’s multibrand e-commerce platform, TheMix.ng, the opening of GUESS’ first physical store marks a strategic next phase in the brand’s presence in Nigeria. The launch expands access to GUESS through a dedicated retail destination designed to support long-term brand growth in the market.
Located in Lagos, one of Africa’s most influential style capitals, the store brings GUESS’ California heritage into conversation with the city’s bold, expressive fashion culture. The space offers a curated selection of GUESS’ core accessories categories, including handbags and footwear, offering customers an immersive way to engage with the GUESS lifestyle.
Speaking on this achievement, Ayo Amusan, CEO of PRL, said:
“Bringing GUESS into a physical retail space in Nigeria is a strategic milestone for us. It reflects both the maturity of the Nigerian consumer and our long-term commitment to building world-class retail experiences locally. This store translates strong digital demand into a curated, immersive destination that aligns with how today’s customer lives, shops, and connects with global brands.”
The launch further highlights Nigeria’s position as a priority fashion and lifestyle market in Africa, driven by a young, style-conscious consumer base with increased demand for premium brands and increasing access to global brands.
The GUESS store is now open at The Palms Mall, Lekki, offering customers a seamless retail experience both in-store and online via TheMix.ng. Together, these channels reflect GUESS and PRL’s shared commitment to meeting consumers wherever and however they choose to shop.
PRL is a leading retailer in Nigeria, providing customers with the latest trends in fashion and sportswear. As the official retailer for PUMA, Lacoste, and GUESS in Nigeria, PRL is committed to bringing high-quality products and exceptional customer service to the Nigerian market.
Beyond the physical stores across the country, PRL has expanded its reach through its online platform, The Mix.Ng. This digital destination allows customers to conveniently shop for their favorite brands from the comfort of their homes, offering a seamless and enjoyable shopping experience.
Guess?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products.
GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world.
On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores, and through e-commerce globally. As of November 1st 2025, the Company directly operated 1,058 retail stores in Europe, the Americas, and Asia. The Company’s partners and distributors operated 507 additional retail stores worldwide. As of November 1, 2025, the Company and its partners and distributors operated in approximately100 countries worldwide. For more information about the Company, please visit www.guess.com
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