Is the Commonwealth Games Still Relevant?

From ancient Olympic contests to sold-out stadiums, humanity has a long and vibrant history of celebrating athletic achievement and satisfying her quest for greatness. Mega-events like the World Cup and the Olympics have become global phenomena. But what about the Commonwealth Games, a competition rich in tradition that now faces the challenge of staying relevant in our dynamic world?

Established in 1930, the Commonwealth Games once stood as a beacon of athleticism, camaraderie, and shared heritage among the former British Empire nations. However, as the world evolves and the influence of colonialism and monarchy wanes, a critical question emerges on the significance the Commonwealth Games currently holds. 

The quadrennial multisport event, with its roots deeply intertwined with the legacy of colonialism, now finds itself at a crossroads. While it once symbolized unity and friendship among nations, its relevance is increasingly being called into question. As the global community moves away from colonialist ideologies and embraces a more inclusive worldview, the Commonwealth Games must grapple with the challenge of remaining pertinent in an ever-changing landscape.

The world is witnessing a shift away from traditional power structures, with colonialism and monarchy giving way to more democratic forms of governance. In this evolving paradigm, the Commonwealth Games must redefine its identity and purpose to stay relevant. It must strive to reflect the values of diversity, inclusivity, and equality that resonate with the modern world.

One of the primary factors contributing to the diminished relevance of the Commonwealth Games is the shifting dynamics of international sports. With the emergence of other global sporting events such as the Olympics, World Championships, and various professional leagues, athletes now have a plethora of opportunities to compete at the highest levels.  As a result, the allure of the Commonwealth Games as the pinnacle of competition has diminished, with many top athletes opting to prioritize other competitions that offer greater prestige and financial rewards.

Another challenge facing the Commonwealth Games is the geopolitical complexities within the Commonwealth itself. As the world undergoes profound geopolitical shifts, some member nations have questioned the relevance of maintaining close ties with their former colonial powers. This has led to debates surrounding the inclusivity and diversity of the Games, with calls for greater representation and recognition of the cultural identities of all participating nations. The British Empire is a falling house, where protests against its existence abound even within the United Kingdom, its own home.  

Moreover, the financial viability of hosting the Commonwealth Games has been scrutinized in recent years. With escalating costs and logistical challenges, many cities have hesitated to bid for the Games, fearing the potential economic burden and lack of long-term benefits. As a result, the pool of potential host cities has dwindled, further undermining the sustainability and appeal of the event. Most countries have gotten the message, that the Commonwealth Games won’t make you money because they don’t have big names, celebrity athletes, or intense competition. Top athletes tend to stay away, which means fewer crowds, fewer sponsors, and less media coverage. In the last edition, South Africa pulled out as host because she couldn’t afford to host it. 

The next Commonwealth Games are in 2026, yet there is no host in sight. Australia pulled out last year; it estimated the games would cost around 1.7 billion dollars, but as preparations began, the budget ballooned and was expected to reach four billion dollars.

The future of the Commonwealth Games hinges on its ability to carve out a niche in the ever-evolving sporting landscape. Can it adapt and recapture former glory, or will it fade into the background as a relic of a forgotten era? The answer lies in embracing its unique identity and fostering a spirit of friendly competition that transcends mere medals.