Over the last couple of years, the Nigerian influence has been felt in mixed martial arts format, Ultimate Fighting Competition (UFC) with the success of Israel Adesanya, Kamaru Usman, Sodiq Yusuf, and Kennedy Nzechukwu. With that background and the country’s potential as a potential marketing frontier, it’s been announced that UFC Middleweight Champion, Israel Adesanya has found representation in the territory.
BCI Studios, a leading full-service multi-media company based in Lagos, announced a strategic partnership with Paradigm Sports Management and Attain Peace Sports Management to exclusively represent them and their clients in Africa, leading with UFC Middleweight Champion, Israel Adesanya. The collaboration with Paradigm Sports Management alongside Attain Peace Sports Management is aimed at expanding the reach of African talent like Adesanya through representation by the partner organizations on the continent and globally through a variety of strategic marketing campaigns, brand extension opportunities and commercial ventures.
Baba Agba, Managing Director at BCI Studios said;
“We at BCI are very excited to be partnering with Paradigm Sports Management and Attain Peace Sports Management in Africa. This first of its kind partnership is revolutionary for sports management on the continent and is part of our strategic steps to diversify and expand our company’s client base and offerings”
Speaking about the collaboration, Israel Adesanya said
“Nigeria is my first home, and the African market is incredibly important to me. I’m very happy that my management team has partnered up with BCI Studios to do great business in the region, and I can’t wait to get back there as soon as I can!”