Nigerian music superstar Joeboy has officially released the music video for his latest single, Contour. Prior to today’s official video drop, Joeboy also shared an animated visualizer and a ‘Vibes Video’.
In the video shot in Ghana by director Awudu “Babs Direction” Musa, Joeboy sheds his lover-boy side for a dark side. The 4-minute clip finds the singer in character as a jilted lover driven to desperate measures after discovering his partner’s infidelity.
Speaking on the video, Joeboy says, “This is a bigger, more confident, more mature, more daring version of Joeboy,”
Contour which was released to Digital Service Provider (DSP) on Aug 19, reunites Joeboy with Tempoe, the producer of his runaway hit Sip (Alcohol) as well as CKay’s Love Nwantiti which featured Joeboy on its official remix.
Bursting on the scene in 2019 with Afropop hits Baby and Beginning, Joeboy built an image early in his career as a romantic, boy-next-door type. His latest releases, however, have seen the singer take an edgier turn, from the escapism of Sip (Alcohol) to the self-assured Cubana. Likewise, Contour is a nuanced portrait of a love gone wrong.
With over 1 billion streams of his music, Joeboy is one of today’s most successful African recording artists. Contour is set to appear on Joeboy’s upcoming sophomore album due out later this year from Mr Eazi’s emPawa Africa.
Watch the music video here