Johnnie Walker is celebrating Nigerian youths and creatives across Africa with its newest campaign — ‘Keep Walking.’ Launched in partnership with notable personalities like the African Giant himself, Burna Boy and his mother Mama Burna, this movement pays homage to the determined ones who keep walking no matter what.
The concept for this pan-African campaign is visualised in a video that showcases an energetic and vibrant ‘Anthem’ that mirrors the trials of being non-conformist and forward-thinking while addressing negative labels. In this ad, Johnnie Walker depicts the doggedness of the average Nigerian youth and the resilience of the youth in defying labels and embracing Afro-optimism, while calling on them to step forward and keep walking.
This explains why Burna is a major voice in this movement. It is quite clear that the adaptation of the global ‘Keep Walking’ movement is captured through the lenses of Burna’s own walks in the featured video. We also see the ‘Keep Walking’ representation in other stories from convention-defying, non-conformist, culture shapers across the creative space in a documentary titled — The Ones Who.
Nigerians like Emo afrobeats star, CKay; World-class Afrobeats dancer and singer, Yeni Kuti; Nigeria’s first skate crew community, Waffles and Cream; renowned fashion and documentary photographer, Stephen Tayo and Nigeria-American filmmaker, Amarachi Nwosu are highlighted in this pan-African documentary.
In addition, this movement allows you to celebrate and gift special individuals this festive season through Johnnie Walker’s mega gifting platform. The platform allows you to carve out personalized messages to The Ones Who have inspired your walk and allows the whisky company to join you on the journey to carve your own path.
For us, the entire campaign is an apt representation of the shoes we walk in and why ‘Keep Walking’ is created to put a spring in our step as we stake our claim, finding our own paths and building our own future to becoming a generation of giants. We don’t think there is a more powerful way to share this message.
Stay engaged with Keep Walking, as Johnnie Walker, the world’s favourite whisky, unveils a diverse range of immersive experiences. For more details about Keep Walking or Johnnie Walker, follow @johnniewalkerng on Instagram. You can also follow the hashtag #KeepWalkingNaija.