Mavin and (RED) have partnered because COVID-19 is threatening to derail critical progress made in the AIDS fight. COVID-19 could cause AIDS-related deaths to double in the coming year as health and community systems are overwhelmed, treatment and prevention programs are disrupted, and resources are diverted throughout sub-Saharan Africa. In combatant mode, both organizations offer the remix of Ladipoe’s hit single Jaiye, this time featuring Aluna and Sigag Lauren as a weapon to fight these diseases by diverting the proceeds to support (RED)’s efforts to mitigate the impact of COVID-19 on life-saving HIV/AIDS programs in sub-Saharan Africa. Also, in a bid to double the impact, funds raised from every stream of the single will be matched up to $10,000 by the Bill And Melinda Gates Foundation.
“With everything that’s gone on in the world this year, we wanted to share a message of hope. Yes, things are tough, but it’s important for us to appreciate the good times and to enjoy and celebrate with the people around us,” Don Jazzy, Founder and President, Mavin Records said about this song’s release and by way of Lauren’s EDM tinged instrumentals and Aluna’s drowsy articulation, Mavins’ intention comes to life.
To coincide with the single release, Mavin Records and (RED) are offering Afrobeats fans the chance to be featured on the upcoming DANCE (RED) SAVE LIVES Vol. III project by hosting a remix contest of the single. To enter, anyone can download the track and post their remix of Jaiye to Instagram Reels using the hashtag #mavinRED. Submissions will be accepted from December 1 through January 7, with the best remix chosen by Don Jazzy, Aluna, LADIPOE, Johnny Drille, and Mavin Records AnR Director, Rima Tahini.
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