Martell’s New Year Experience Blends Cognac and Music at The Martell Tower

Martell, the leading luxury cognac brand, set the tone for 2025 with Martell The New Year Experience at Lagos’ iconic hotspot, The Martell Tower. A fusion of music, culture, and bold sophistication, the event held on January 4th redefined New Year celebrations in the heart of Nigeria’s entertainment scene.

The night was a sonic spectacle, hosted by Stephanie Coker and headlined by Nigerian music royalty. Afrobeat legend 2Baba delivered a timeless performance, while hitmaker Young Jonn brought his infectious energy to the stage. Crowd Kontroller kept the vibes alive with his masterful mixes, ensuring the beats resonated with Martell’s signature audacious elegance.

For nine weeks prior to the new year event, The Martell Towerhas captivated Lagos as a cultural hub, seamlessly merging music, art, and cognac. Since its launch on November 8, 2024, the Tower’s four floors have offered immersive experiences, from curated cognac tastings and bespoke cocktails to exclusive merchandise and bold design elements.

On January 4th, the Tower became the ultimate destination for music lovers and tastemakers alike. Guests soaked in the electrifying performances while toasting to a new year with Martell’s finest blends. The night stretched beyond celebration to creating memories that resonate, much like the music that filled the air.

With Martell The New Year Experience, the brand continues to solidify its legacy at the intersection of lifestyle, artistry, and music. If this is how 2025 begins, the year promises to be a bold one for both Martell and Nigeria’s vibrant cultural scene.