It’s becoming increasingly common to find western companies look to Africa as a new frontier to conquer in their bid to increase their value- to their audience and most importantly, their bottom line. Partly, due to underrepresentation and the resulting structural deficiencies, these stories are being sought for their novelty factor and the minimal barriers to entry within an underdeveloped market.
Revolt TV, the American Hip Hop culture platform founded by Sean ‘Diddy’ Combs, is launching a new series on African Hip Hop Culture titled ‘What’s Good Africa’. The new half-hour unscripted series will explore all aspects of Hip Hop culture in Africa. The producers have explained that the show will cover everything from emerging artists to fashion, sports, entrepreneurship, events, and parties, and more from the lens of African Hip Hop.
The series is the byproduct of a partnership between REVOLT and Kenya’s What’s Good Networks and its production company What’s Good Studios. The first season will be titled the “Kenya Edition,” with plans to focus on other African countries in future seasons.