Creative entrepreneur, DJ and music producer Sholz has built credibility via co-founding The NATIVE Networks in 2016, and fronting NATIVE Sound System as a co-DJ in 2019. After inking a joint venture deal with DefJam Recordings for the new enterprise NATIVE Records last year in 2022, Sholz is now making his debut a a primary artist with a punchy 2-pack release, Cruel Love and Vex.
Cruel Love is the first in a two-pack release by artist-producer Sholz. Opening with a soft chord progression, Cruel Love is a modern love story set with a funky electronic beat reminiscent of an MFR Souls Remix, with direct inspiration from Sweet Female Attitude’s Flowers. On Cruel Love, Sholz, featuring Somadina and TARI1Q, takes us through passionate themes of uncontrollable love and lust, calling forth memories of intensity of teen love, desire and heartbreak.
On the other hand Vex is, at it’s core, a street anthem. With heavy-hitting bars from Nigerian drill artist ODUMODUBLVCK, Alté pioneer Teezee and a commanding chorus by CandyBleakz, Vex is politically energetic and rousing. Reflecting the current youth sentiments in Nigeria surrounding the country’s 2023 Nigerian Elections. Vex is an ode to overcoming adversity, striving for better and staying true to yourself.