In the world of fashion, beauty, sports, and all things entertainment, there’s nothing more captivating and endearing than an image that sends a certified message.
Over the years, we’ve witnessed empowering and inspiring campaigns that caught our hearts and all of our senses. We’ve seen stunning content that celebrated diversity and collaborations worth clutching on to and also. In the age of Instagram and e-commerce, seasonal ad campaigns are much more than a marketing exercise for fashion brands: When done right, they can provide consumers and social media followers with months of inspirational content and a steady stream of shoppable imagery.
Get in here and scroll through the campaigns that gave us quietness in our souls
Moschino x Ciroc
The Moschino x Ciroc campaign which was designed by Moschino’s creative director, Jeremy Scott, made its debut at Milan Fashion Week last year. The campaign featured Jasmine Sanders aka Golden Barbie, Thando ‘Thabooty’ Thabethe, Cassper Nyovest, River Viiperi, and Wizkid.
Rich Mnisi x Coca Cola
This fashion campaign termed, ‘Coke Threds’ had to be one of our faves. Rich Mnisi put a sartorial spin on the iconic Coca Cola brand. Through this youth-centric fashion campaign, they brought together popular culture and fashion in a diverse, uniquely South African voice.
Nike x Nigeria
Nike’s energetic collection for the Nigeria Football Federation is imbued with the Naija spirit. The campaign featured Grace Ladoja, Wizkid, Alex Iwobi, Yagazie Emezi and Julie Adenuga amongst others.
Fenty Beauty
This iconic campaign was a celebration of more than just a cosmetics launch and everyone was and is still obsessed with it. Fenty Beauty has christened itself “the new generation of beauty,” boasting a cast of nearly 15 models in their video campaign, including Paloma Elsesser, Duckie Thot, Slick Woods, Halima Aden. The video features size diversity, as well — a welcome deviation from most beauty and fashion campaigns.
Maki Oh
To set the stage for her eight-piece capsule menswear collection titled, ‘Because Men in Silk Shirts on Lagos Nights‘, Maki Oh created a short film in Lagos City after dark with the help of director Arie Esiri.
CLAN
Last month, CLAN launched the SHE, The Power Woman campaign to usher in their new collection of work-wear. The campaign is a celebration of successful women in various industries and features Reni Folawiyo, Dr Myma Belo Osagie, Tokini Peterside, Rewa Udoji, Tayo Bolodeoku, Temi Awogboro, Bidemi Zakariyau, Alero Adollo, Fran Asemota, Detoun Ogwo and Tosin Durotoye, who were styled in items from the new collection.
Photography credits: Instagram