Vlisco Pays Homage to Aso Ebi Tradition With New Collection

Vlisco’s a brand that’s truly entrenched in the West African world and this comes through in the campaign behind its latest collection.

Titled, New Traditions, the collection is built around powerful women, strong and independent  whose inner glow comes through in the beauty of their personal nature and the nature surrounding them. The campaign is centered around the structures of Benin Republic and this is reflected in the Beninois women wearing the same Dutch Wax fabric that have been made into one-of-a-kind pieces by Beniniois  designers. This is designed to pay homage to the aso ebi tradition, where groups of women, families and even communities wear the  same fabrics or color schemes at ceremonial events in a  bid to denote unity.

“Print is a way to unite with my African culture”, said Vlisco model Folashade Olory Togbe Euzen. “But even more so, dancing barefoot in the red sands of Porto Novo was an absolute highlight. My family is from there, so I felt I was stepping on the soil of my ancestors.”

Credits

Fashion designers
Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.

Jewelry & styling
Chyba Jewelry

Video

DOP/Director: Gregg Telussa

Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu

Photography

Campaign Images: Nicholas Burrough

Lookbook Images: Nicholas Burrough

Assistant Photographers: Marinka Schippers + Michael Ugwu

Models

Faith Johnson (Fowler Models)

Ojima Atawodi (Zahara Model Management)

Ines Dieng

Beninese Women

Agniola Zinsou

Aïda Ahouanmenou

Alexandra Ahouanmenou

Anne-Yolaine Alao

Corinne Agbantou

Delphine Gobbo

Dior Osseni

Farida Saidou

Folashade Olory Togbe Euzen

Gene Crestia

Hermine Da Silva

Idiath Adeoti

Inès Dieng Gobbo

Josiane Chahounka

Nathalie Carrenard Degbe

Nchimunya Kabunda Brown

Nicole Olory Togbe

Rita Amoussou Mamah

Sarah Yaluissi Kpenou

Beninese Dancers

Lucrèce Atchade (Choreography)

Murielle De Souza

Beninese Hairstylist

True as Nature

Beninese Makeup Artists

Marvige Deguenon (Oussy Make Up)

Nadjida Adamon (All in One)

Marie Jesus Aihonnou (Talent Prestige)

Aémanath Roufaï (Fola Beauty)

Chimene Sossah (Lorenor)

Styling + Accessories

Chyba Jewelry – Jana Miklosova

Guide + Location Scout

Euloge Tochoedo

Post Production

Image Retouching: Edge Company

Edit + Grading Video: Maurice Leentvaar

Music Composer: Rutger Reinders

Sound Design: Any Colour You Like

Production

Hotel Rebel (Netherlands)

Primedia (Benin)

Vlisco