Wayne Snow Deftly Weaves Soultronica, New-Soul And Alt-Pop On ‘Seventy’

Posted on

There’s nothing cold about the music of Wayne Snow. The Nigerian-born neo-soul artist has been channeling the sun-kissed, soulful vibes of his homeland ever since his first encounter with a synthesizer as a child. Now Berlin-based, Snow has been spreading warmth and his unique creative vision across the globe together with Roche Musique and highly acclaimed collaborations with FKJ, Darius, Max Graef, and Glenn Astro, and now all these culminate into the release Seventy, the first of 2021.

Seventy is a song that deftly weaves soultronica, neo-soul, and alternative pop into a warm, sultry slow jam. The accompanying visuals were executed by a small, tight-knit creative team, who worked with Snow to bring his vision to life. Shot in Tankwa Karoo National Park near Cape Town, South Africa, the film pays homage to Afrofuturism and the vibrancy and stunning landscapes of the South African desert. Featuring avant-garde styling, digital body scanning, CGI, and contemporary dance choreography, alone figurine, Snow himself dances through rich, colorful landscapes exploring relationships, both to itself and to nature.


Share your hot takes