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Culture publication Zikoko, a flagship brand of Big Cabal Media, is set to launch HER, a powerful new docu-series spotlighting the lives and stories of Nigerian women who are owning their economic power across different socio-economic strata. From tech to beauty to entrepreneurship, HER captures the resilience, drive, and intentionality of Nigerian women who are shaping […]
Culture publication Zikoko, a flagship brand of Big Cabal Media, is set to launch HER, a powerful new docu-series spotlighting the lives and stories of Nigerian women who are owning their economic power across different socio-economic strata. From tech to beauty to entrepreneurship, HER captures the resilience, drive, and intentionality of Nigerian women who are shaping culture and building legacies — often behind the scenes. Produced and directed by Aisha Nana Salaudeen, a multi-award-winning journalist and storyteller best known for her work on CNN African Voices, HER blends immersive storytelling with raw, honest conversations that reflect the complexity of womanhood in Nigeria.
Salaudeen said;
“By virtue of being a woman, these women have experiences I can empathise with. Access to economic power is literally the story of my life. Even when personal experiences don’t align exactly, being a woman makes it easy to understand the nuances in these stories. I wanted to highlight women who may not be forward-facing but are doing powerful, transformational work.”
HER is launching with two powerful episodes:
Anita Eboigbe, COO of Big Cabal Media and Executive Producer of the series, notes that HER is not about representation but about reframing power. She said;
“Zikoko has been covering the stories of diverse women for years on text and social formats and we thought to take it a step further with a docuseries so audiences can visualise these stories. We want viewers to see themselves in these women. To feel inspired, challenged, and affirmed. These are stories about navigating gender, class, faith, family and career in a society that often undermines women’s agency. HER: The docuseries is a love letter to the many ways Nigerian women show up and show out.”
The visual identity of the series was crafted by designer Mariam Omoyele, who chose the Amaryllis flower as the core motif.
“It represents resilience- a trait I saw consistently across the women. It felt right to surround them with something that symbolises their strength and beauty.”
HER is part of Zikoko’s broader Shift the Story campaign, a cross-platform initiative aimed at reshaping narratives around gender equality, women’s economic power, and reproductive health. Using media and storytelling as vehicles for impact, the campaign pushes back on outdated norms and amplifies the voices of women who are often excluded from mainstream discourse.
“At its core, Shift the Story is about showing Nigerian women as agents of change and full people with autonomy actively contributing to society. It’s also about inviting men to the table as allies, as listeners, as believers in the power of equity.”
Each episode of HER will center a single woman, exploring her journey in depth and offering a personal but widely resonant look at how Nigerian women survive, lead, build, and thrive.
If you’ve ever used @PiggyBankNG you’ve felt her impact and now, you are about to learn more about her.
Ibukun “IBK” Akinola is the woman who moves the money and one of the incredible women who have been quietly powering one of Africa’s most successful fintechs from the back end pic.twitter.com/ABpysvydXm
— Zikoko (@Zikoko_Mag) May 13, 2025