Abebi Redefines Fashion With The Unveiling of SERENITY COLLECTION 

Abebi took the global fashion industry in a chokehold with the launch of their highly anticipated SERENITY COLLECTION on Thursday February 29th, 2024. Led by the visionary Creative Director Seyitan Atigarin, the first drop ready-to-wear collection is committed to redefining luxury for both men and women, promising a memorable blend of cultural elements and contemporary feel.

Inspired by a profound appreciation of the heterogeneity of Nigerian culture, Abebi seamlessly combines traditional elements with cutting-edge design, producing a collection that is proof of the artful negotiation between heritage and modernity. Abebi’s commitment to celebrating the wealth and resplendence of African fashion is conspicuous in every carefully made piece. 

Different from conventional fashion lines, Abebi’s collection is not only an exhibition of garments, but also it serves as a channel for storytelling and personal expression, creating an synergy between the wearer and the cultural messages inherent in the fabric.

The designs are infused with avant-garde aesthetics that ensures the collection is inclusive, catering to diverse tastes and body types. Beyond aesthetics, Abebi champions sustainability, aligning with the growing global demand for environmentally conscious fashion.

Creative Director Seyitan Atigarin

“This process was very cathartic for me,” Creative Director Seyitan Atigarin reminisced on the artistic journey that gave rise to the ready-to-wear collection. “I was going through a very difficult time and my creative juices were running wild. I am really proud of this collection and can’t wait to showcase it to the world.”

In a virtual online unveiling of the collection, Abebi connected with the global audience and provided an experience that effortlessly combined timeless elegance with the 

Abebi cordially invited the global audience to join the exclusive online unveiling of this collection, ensuring a virtual experience that seamlessly blended timeless elegance with the ephemeral glitz of high fashion.

About Abebi

Since its inception in 2017, ABÈBÍBYTAN a.k.a. Abebi has embarked on a transformative journey towards redefining the intersection of comfort and style in the fashion sphere. Initially  known for its iconic ABÈBÍBYTAN KIMONOS, the brand continues to evolve as it takes pride in introducing and exploring a a diverse collection beyond kimonos, including an array of chic two-piece ensembles, dresses, jumpsuits, and meticulously selected silhouettes for statement pieces. With a ready-to-wear line meticulously crafted for the fashion-forward individual, the brand offers uncompromising versatility and sophistication.  Get to know more about ABÈBÍBYTAN via www.abebibytan.com and on Instagram @abebibytan. 

About Seyitan Atigarin 

An award-winning TV Presenter, Broadcast Journalist, Event host, and the Creative Director of  ABÈBÍBYTAN, Seyitan’s career spans years of working in various TV, Radio and online platforms. Notable media platforms she has worked with are Channels TV, Red TV, EbonyLife and Inspiration FM. She is currently an International News Correspondent at Arise News.

She holds a Master’s degree in International Broadcast Journalism from Birmingham City University. In October 2020, she was the Lead Reporter on #ENDSARS, a call for an end to police brutality in Nigeria.

She has covered the Oscars and Grammys Live in Los Angeles and the Coronation of King Charles III and Queen Camilla at Westminster Abbey. Seyitan is currently an International News correspondent at Arise News Network where she anchors THEMORNING SHOW and NEWSDAY.