adidas Set to Launch Largest Store in West -Africa and First Waterfront Store Globally in Lekki, Lagos

Retail experience is set to be redefined in Lagos as adidas in partnership with LATC unveils the largest adidas store in Africa on the 2nd of July 2025. The store sits elegantly on a prime waterfront location on Lekki Admiralty

What began as an abandoned pavilion on the banks of the Lagos Lagoon has metamorphosed into Africa’s largest adidas store. The 1,359-square-meter adidas Lekki store stands as a testament to vision, collaboration, and respect for local culture.

Before the gleaming aluminium façades and state-of-the-art facilities, this location held a different kind of magic. When LATC started exploring the site in 2021, in the wake of the pandemic, they were met with a nostalgic scene of children gathering to fold and fly paper planes, their handmade creations gliding gracefully over the lagoon. This simple yet powerful expression of creativity and freedom would go on to inspire the architectural facade and cultural spirit that define adidas Lekki today.

The adidas and LATC partnership journey began in 2018 with the launch of the adidas store in Ikeja City Mall through LATC’s retail subsidiary; BrandCo. The partnership has waxed stronger through the years and has led to the launch of six stores across Nigeria (Lagos, Port Harcourt and Abuja)and an e-commerce platform. adidas.com/ng 

LATC is a multi-industry conglomerate with footprints across marine logistics, agriculture, real estate and retail, and its mission extends beyond bringing global brands to Nigeria. The company is committed to fundamentally transforming the retail experience across the country by investing in world-class infrastructure and setting new standards for excellence.  The brand promise of LATC, “We are in the business of making impact” comes alive in every expression. This philosophy aligns perfectly with adidas’ global vision while remaining deeply rooted in the Nigerian context. 

This partnership thrives on its deep respect for Nigerian culture. adidas Lekki embodies adidas’ commitment to understanding local shopping behaviours and preferences, embracing Nigerian music, art, film, and technology. The relationship between LATC and adidas has been meticulously cultivated to ensure that global retail excellence meets authentic Nigerian expression.

The adidas Lekki waterfront store stands as a vibrant intersection of global brand excellence and rich local culture, delivering on adidas’ ethos by celebrating the power of sport and style to unite communities. The store seamlessly integrates global innovation with local cultural expressions, offering collections that resonate with Nigeria’s bold fashion identity, athletic spirit, and creative energy. The space is not just a store, it is a cultural hub where global meets local, and where adidas’ belief in the unifying power of sport and creativity comes to life.

Lagosians are in for more than just a shopping experience as the adidas Lekki store will immerse everyone that walks through its door in a curated universe of apparel, footwear and accessories, cultural artistic curation by Nigerian artists, a relaxing waterfront deck with a scenic view and padel courts among others. 

The adidas Lekki flagship is deeply rooted in community and will host activities ranging from sunrise yoga sessions, community hangouts, special events, brand activations, youth clinic, community tournaments among others.

https://www.latcgroup.com/