Navigating through cross-cultural identities as a music artist can be the height of ingenuity, but for Afro-Nigerian musician Nai-Jah, it’s one of the skills he has and displays it with finesse. Gracing our ears with a new single, Hustling Bad, Nai-Jah delivers an ode to hardworking women who are disrupting the status quo, and remaining true to their personality.
Produced by Manuel Garcia, Maxime Barcelona, Jaoade Oumama, and Vincent Charpin, the Hustling Bad champions the unbreakable spirit and attitude of never giving up while also striking a chord with anybody who has experienced the grind.
Born of French and Nigerian parents, Nai-Jah fuses two different cultures, which is evident in both his music and stage demeanour. Nai-Jah stands out thanks to his infectious tunes, lyrical profundity, and sonic charm.
Hustling Bad tells the story of a stunning, independent African woman who possesses fiery hard-working skills. She never stops working hard and is constantly on the move. Adored by many, and wanted by all, she desires an individual of the same attitude because she is constantly focused on her work.
Hustling Bad reflects on his unwavering spirit of perseverance and aims to give you a sense of the essence of the Nigerian struggle. His music can be characterised as beautiful Nigerian rhythms fusing with contemporary melodies to produce a musical synthesis that cuts across genres and boundaries.
With a flourishing career, Nai-Jah is an artist to keep tabs on, and with the expansion of his sonic appeal and larger audience finding resonance with his music and message, he is surely headed for greatness.
Listen to Hustling Bad here: