Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

Why Nigerian Music Won With The Grammy Nominations Despite Wizkid’s “Snub”

Yesterday, being the announcement day of nominations for January’s 64th Grammy’s naturally triggered the wave of music insider takes and fan disappointment that tends to follow such events. In the context of the year for Afrobeats it has been, this rang true closer to home. To a large extent, the milestones that have come this […]

Oluwamayowa Idowu

4 years ago

Davido and Focalistic Reignite Their Chemistry on ‘Champion Sound’

Nigeria and South Africa by virtue of being two of the most economically prosperous Anglophone countries on the continent are key markets in defining what is hot or not on the broader African level. This is encapsulated by the recent unification of the Amapiano genre of music built as an offshoot of the SA Dance […]

Oluwamayowa Idowu

4 years ago

7 Ways to Promote Your Music

If you want to build a career in the music industry, knowing how to promote yourself as an artist is critical to your success. Until you hit the big time, you won’t have access to teams of experienced promoters and publicists, which means you’ll need to undertake this role yourself. So, how do you go […]

Oluwamayowa Idowu

4 years ago

Investment 101: Which Industries Are the Ones to Follow for 2022?

It’s no secret that 2021 wasn’t quite the year that many people had hoped due to the COVID-19 pandemic. However, the news isn’t all bad, and there are some positives from this year, such as the COVID vaccine rollouts and people adapting to working from home. When it comes to investments, one notable effect of […]

Oluwamayowa Idowu

4 years ago

bCODE Partners with Graffiti Artist Dricky to launch Limited Edition Adidas Pieces at Art X Live! 2021

Official adidas retail partner in Nigeria, bCODE, announce a new partnership with a local Nigerian artist Dricky to create an exclusive original adidas collection. Themed “Spirit of EKO” the collection is centred around the distinctive landmarks and aesthetics within Lagos. The multi-brand retail company took to their social media account to announce the news. First […]

Oluwamayowa Idowu

4 years ago

Exclusive: Moor Sound on Producing, DJing and Stepping Out As An Artist

Ghanaian DJ and music producer, Moor Sound has his fingers on the pulse of the country’s music scene. Starting off as a DJ in the Kwame Nkrumah University of Science and Technology (KNUST) where he studied Actuarial Science and went by the moniker DJ Kestro., Moor Sound’s skill and ear for earned him notoriety on […]

Oluwamayowa Idowu

4 years ago

Waffles N Cream Announces Jimi Solanke Collab

Over the years, Waffles N Cream has sought to position itself as being the premier community for skaters in Nigeria. Whilst it has definitely done a creditable job in highlighting and promoting that subculture, the fashion element under it and the use of Nigerian cultural elements with a modern twist. Consequently, for the upcoming dry […]

Oluwamayowa Idowu

4 years ago

Kima Otung Explores the Struggles of Black Women on ‘We Are Not Soldiers’

As she builds up to the release of Note To Self, her debut 5-track body of work set on empowering women from all walks of life, Kima Otung sustains the momentum with We Are Not Soldiers. This single captures the shared experience of black women – constantly seen as strong but not seen as vulnerable; women who […]

Oluwamayowa Idowu

4 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Why Nigerian Music Won With The Grammy Nominations Despite Wizkid’s “Snub”

Davido and Focalistic Reignite Their Chemistry on ‘Champion Sound’

7 Ways to Promote Your Music

Investment 101: Which Industries Are the Ones to Follow for 2022?

bCODE Partners with Graffiti Artist Dricky to launch Limited Edition Adidas Pieces at Art X Live! 2021

Exclusive: Moor Sound on Producing, DJing and Stepping Out As An Artist

Waffles N Cream Announces Jimi Solanke Collab

Kima Otung Explores the Struggles of Black Women on ‘We Are Not Soldiers’

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