Boj Finds His Niche and Sticks To It On Debut Album, ‘Magic’

Since Boj’s coming out he’s been touted as an alternative artist alongside people like Aramide and Adekunle Gold. While his music has considerably differed from the norm through beat selections and renditions, since his move to HF Music in 2016, his work with producer Magik has seen him deliver over more pop sounding beats and ultimately some may argue seen Boj drift towards being an Afro-Pop artist. The long-awaited album titled Magic features the likes of Seyi Shay, Wande Coal, Banky W, Ayo Jay, Ycee, Falz, Simi and Olamide, Willy Paul and Lady Jay while HF Music in-house producer, Magik adds his touch on every record excluding Aisha featuring Wande Coal which could probably be explained by the suggestion that the record was created as far back as 2014.

The album opens with Magic which sees Boj sing about missing a love interest while appreciating her and promising her he’s got everything she missing in her life.

On the second record of the album, Ycee joins the DRB soldier as he sings about being given a chance and holding the keys to again providing all that she wants.

The third track again sees Boj touch on relations with a love interest only substituting who is featured on the record. He moves from chasing the woman to getting her and taking trips from Milan to Chicago and ultimately being in a great place which is partly reflected in the song’s title, Happy.

His second individual offering and the second on the body of work, Gbe Soke sees Boj visualise what could be assumed to be lifestyle of many artists. He sings about a situationship with a Maserati driving actress named Farati and midway through the song switches to relations with a Yetunde. A lifestyle most can only dream of.

By now you can probably guess the whole album is about love and Balance doesn’t stray from the dominant theme. Boj sings about being drawn in closer and his club antics on yet another visual record.

On Cooperate featuring Falz, Boj is back to proving himself. He asks for prompt replies and reminds of his identity as the new star in town while Falz drops a verse also suggesting that he’s the baddest in the town.

Wednesday sees Boj rekindle the connection with Seyi Shay as they engage about being in love and unable to do without one another as well as subtly touching on life’s uncertainty.

On Molade, Boj seems to be especially impressed by a dancing woman and asks her not to put him in trouble.

Nowo sees Boj combine with Banky W and is probably Boj’s most explorative record on the album in terms of what he tries to do. We see Banky W not only sing but he also shares a rap verse.

Of the material on the album that is just making its way into the public for the first time, Aisha featuring Wande Coal closes. An afro-pop record through it all. Curiously, the album does not feature any of his DRB comprendres. However, with the mooted group project Billionaire Dreams, EFCC Nightmares on the horizon, the trio are set to reunite.

With Magic, Boj ultimately creates 15 tracks about love but in some funny way the argument that each one has its unique sound can be made. Talk about finding your niche and sticking to it.