Dive into the stories about who and what is shaping the African fashion scene and what’s culturally relevant today.
This year in Nigerian music has been defined by momentous shifts and abrupt adjustments to the vagaries of global and local headwinds, such as the jousting between labels and social media leviathan TikTok, and the apparent expiration of Amapiano. The scene is changing. Music’s influence on the fashion of 2024, in Nigeria, has however been harder to pin down.
3 weeks ago
Since the dawn of time fashion and the entertainment industry have been inextricably connected. Clothing represents a tangible medium for expression and for bolstering the make-believe of show business. In the Nigerian music scene, still coming of age, fashion is being deployed anew, and to interesting effect, through method dressing. Rema, since releasing his obsidian-inflected, […]
11 hours ago
Washington DC-based Nigerian artist, Mannywellz, has been one of the most prominent voices in Nigeria’s alternative scene since 2022. Since his debut in 2017, he’s perfected a mellifluous but gorgeously poignant sound that takes equal inspiration from RnB, Hip-Hop, and Afrobeats. He recently released a snippet from his just-released Lala EP. Almost immediately after its […]
6 days ago
Days and Nites media company has released a documentary capturing Atafo’s Spring-Summer 2024 (SS24) collection showcase, now recognized as Africa’s largest solo fashion show to date. The three-part documentary provides behind-the-scenes access to the October 24th event, which drew over 800 guests to Lagos’ Eko Convention Center. Known for crafting bridal wear and red-carpet looks […]
1 week ago
On an otherwise nondescript day in September, Alexandra Obochi, a candidate for the GTCO fashion week, posted a video that set social media ablaze. The video initially appears akin to the standard fare of entry videos—Obochi dons a white vest and blue jeans, her hair packed into a bun—but upon closer inspection, several peculiarities come […]
2 weeks ago
In2Africa Distribution and TOMS Nigeria recently collaborated to host the official launch of TOMS into the Nigerian market with a fashion show. The launch took place on the 2nd of October, 2o23 to a large audience. Building on that, it has announced a new campaign titled “10×10 It Pays To Wear Good” with the Mentally Aware […]
1 year ago
Nigerian Indigenous brand, Rekana has recently launched a new collection and short film at the New York Fashion Week, one of the most prominent fashion week events in the world. The brain behind the brand, Sharon Ojong, describes this project as inspired by real people with real stories, and real clothing made with eco-friendly fabrics […]
1 year ago
Ebuka Obi-Uchendu isn’t a stranger to the Nigerian entertainment scene. He first stepped into the spotlight as a housemate on the first-ever Big Brother Naija show in 2006 and has since come full circle to hosting the subsequent seasons of the show. However, to fully appreciate his journey, it’s important to explore his quite captivating, […]
1 year ago
TOMS Shoes is bringing its Impact business model to Nigeria, where it will continue to provide a wide range of footwear options that complement any outfit while supporting a worthy cause. TOMS Shoes has made a name for itself through comfortable and stylish footwear, its appeal elevated by the brand’s Impact model. TOMS Shoes’ reputation […]
1 year ago
Twice a year, the world’s leading fashion designers, models and fashion enthusiasts come together in London,to showcase and enjoy the innovation and artistry of modern day fashion. The week-long event is filled with glamour and excitement as new fashion collections are celebrated. This year’s London Fashion Week included a few African designers who, as usual, […]
1 year ago
Ah, the 2010s! An era of sheer style chaos and fashion experiments that some of us might prefer to forget. It was the decade when girls strutted in their peplum tops and big gaudy bags, flashing BlackBerry phones like an accessory, while boys bounced in their Timberland boots and rocked flannel shirts as jackets — […]
1 year ago
When streetwear emerged in the ’80s, it was meant for skaters, surfers, graffiti artists, and rap fans wanting to make a statement with their style. By the ’90s, it wasn’t just a statement; it was an identity. Streetwear had expanded into a broader cultural movement manifested through punk-infused graphic tees, multi-colored sneakers, oversized puffer jackets, […]
1 year ago
Finding clothes that fit perfectly can be quite elusive. We’ve all experienced the disappointment of trying on outfits that looked stunning on hangers but looked off when worn. You know that one blouse in your wardrobe with an amazing design that doesn’t seem to match anything you style with it, yeah, that one. Before shopping […]
1 year ago
