Afro-pop/soul star and actor Chike has released Hard To Find, a new single off his highly anticipated album The Brothers Keeper.
Hard To Find is coming after his sold-out Chike Live: Lafayette London outing, serving as the lead single for his coming album. Hard To Find is a cut from the same cloth as fan-favourites while remaining delightfully refreshing sonically and lyrically. Featuring African music royal Flavour, Chike delivers a stunning performance on Hard To Find, effortlessly fusing English, Igbo, with Pidgin while painting a vivid musical picture passionately over the tracks robust Highlife-pop orchestration from renowned producers DeeYasso and Masterkraft.
On the captivating chorus, the duo affirms that indeed love and the beautiful things of life are indeed hard to find, “E dey dey hard to find, dem no dey see am for road…” The number ushers in the August arrival of The Brothers Keeper which is poised to follow his acclaimed debut album Boo of the Booless, which received praise and was hailed as an instant classic by critics.
Hard To Find arrives with an accompanying music video shot in several locations in Lagos, Nigeria.
The cinematic visual pays homage to the Ghanaian wedding culture and is directed by Director Pink for Pinkline Films and produced by Anny Productions.
Listen to Hard To Find here.