Chivas Regal Promotes BNXN’s EP With Africa’s First Listening Party In The Metaverse

On Thursday 25th August, renowned Whisky, Chivas Regal and Afropop superstar, BNXN, formally known as Buju, hosted the first ever EP listening party by an African artist in the metaverse.

After unveiling the track list for his EP Bad Since 97 a week ago, Chivas and BNXN united their supporters and lovers worldwide in the metaverse through a fascinating virtual and physical album listening party. The uniquely innovative listening party dared other artists to elevate their craft. 

The guests present at the exclusive listening party, were treated to flowing Chivas cocktails including BNXN’s signature, ‘The Switcher’. BNXN discussed his NFT journey and revealed a new HeadsByBNXN NFT which is also available on bnxnlive.com. BNXN also emotionally shared his journey so far. He said, “It’s crazy to see how far myself and my incredible team have come. At the beginning it was hard, trying to get my voice heard, in an industry filled with talented creatives. I’m thankful the hustle paid off and privileged to be part of a generation that hustles and motivates each other to do better, despite the cards we’re dealt, we find ways to elevate ourselves.”

The event also acknowledged Chivas Regal’s new positioning as the prestigious whisky for the Hustle Gen – defined as older Gen Z’s and younger millennial trendsetters that are unapologetically defying conventions by carving new paths of success. According to the Brand Manager for Chivas Regal Nigeria, Elizabeth Anthony, “Chivas is a brand that is synonymous with success, and we are happy to align our values with the Hustle Gen who are living life on their own terms and creatives like BNXN who are redefining success in his own way and taking his community along.”

BNXN’s new EP Bad Since 97 features Nigeria Superstars such as Wizkid, Wande Coal, and Olamide. The EP is out now on all platforms.

Chivas Regal is a blended Scotch whisky manufactured by Chivas Brothers, which is part of Pernod Ricard. Chivas should be enjoyed responsibly by people over 18.

Follow @ChivasRegalNG for exciting updates and experiences.