Following a successful rollout of its first localised marketing campaign, Prime Video hosted Nigeria’s biggest personalities and its consumers to a glamorous brand experience where they got acquainted with the platform, the titles, and what the fully loaded Prime Video experience in Nigeria looks like.
The brand event commenced at the black carpet with celebrities donning their best execution of the dress code for the evening, ‘Blue Tie’ while yielding to the paparazzi, and interacting with hosts, Amanda Dara and Chuey Chu.
Other guest appearances at the elegant event include Sola Sobowale, Ramsey Noah, Rita Dominic, Richard Mofe Damijo, M.I Abaga, Funke Akindele, Adunni Ade and Femi Adebayo, amongst others who graced the black carpet.
Next, guests were ushered to the cocktail area where the multisensory experience began. They were introduced to the immersive themed pods inspired by the multiple genres available on Prime Video such as Drama, Romance, Action, Adventure, Comedy and more. The A-listers savoured the cocktails inspired by Prime Video Titles such as The Summer I Turned Pretty, Reacher, and The Blood Covenant while they engaged with the pods.
Popular musician and entertainment entrepreneur, Darey Art-Alade opened the evening with virtual assistant technology, Alexa serving as his co-host. The evening’s entertainment presented an exceptional performance by Prime Voices, who rendered covers of a few Nigeria’s biggest hits, and a vibrant dance performance.
Prime Video Titles inspired the six-course fine dining experience. Courses included ‘The 12hour Tozo Battlefield’ inspired by The Terminal List, ‘The Arsenal’ inspired by All or Nothing: Arsenal, ‘What Do Women Want In Harlem’ inspired by Harlem, ‘Butcher’ inspired by The Boys, ‘Warrior Supper’ inspired by King of Thieves and ‘Cheese and Booze’ inspired by The Marvelous Mrs Maisel.
The legendary Asa ended the night with an electrifying live performance, featuring classics Bibanke, Jailer and hits Good Times and Show me Off from her latest album.