Wande Coal and Melvitto’s Gentility, originally released in 2019, has made its way back to the streaming charts. The song got into the top 10 songs in the country on Apple Music and gradually made its way to the number 1 spot. Wande Coal took to his Twitter to express how humorous the song’s rise in the charts was.
https://twitter.com/wandecoal/status/1518005157933600768?ref_src=twsrc%5Etfw
The song took off on TikTok as a result of people making videos to a sped-up version of it. Wande Coal quickly embraced the newfound traction for the song by offering a reward of 1 million naira for the best video made to the sound. He even opened a brand new TikTok account and made a video to the sound with Tee Mania, a TikTok creator with over 500 thousand followers. The challenge currently has over 7 million views and over 400 thousand videos made.
https://twitter.com/wandecoal/status/1518191674912124930?ref_src=twsrc%5Etfw
TikTok has blown up over the recent years. And along with its rise, TikTok now plays a crucial role in the music industry both at home and abroad. Talents that may not have been discovered otherwise, are now being found on the app daily. TikTok is cementing not only its influence in shaping culture but its influence in the music industry.
‘Gentility’ was released 3 years ago. So how come it’s making a comeback to the charts? Well, as unusual as this may seem, this isn’t the first time a song from a couple of years back starts to trend like it was released just yesterday. This is not only the result of making timeless music but the influence of TikTok on the music industry.
Another example of a song that regained traction thanks to TikTok is CKay’s ‘Love Nwantiti’. The song became a global phenomenon as creators embarked on a challenge with the sound. It got to the number 1 spot on Shazam’s global charts.
If there’s anything we can learn from Gentility’s return to the charts, other than the fact that Wande Coal is an incredible musician, it is that TikTok can not be overlooked if you want to stay relevant in the music industry and the power of a good TikTok challenge should never be underestimated.
Listen to ‘Gentility’ below.