When Timbaland released his One Republic assisted generational hit, Apologize back in 2007, he flagged off a sonic culture of rejection that’s carried on into different eras. It’s 2021 and musicians are still brashly turning down estranged lovers by way of music, most of which are reminiscent of the 2007 hit single. Noon Dave’s debut, Too Late follows this path but, with the twists he worked into his feature on BankyOnDBeatz’s Trust Issues.
Too Late comes with the calm new school artists are known to debut with, low-tempo instrumentals produced by fellow up and comer, Dawie Beatz, driven by sweet keys, punctuated by snares with a bit of jazz for flair and mesmeric vocals, unique enough to leave an imprint. More importantly, he delivers an engaging story with complete words delivered in the kind of bubble that will draw you in. He follows a path already walked by industry greats but his version of the reparation narrative casts him as the vulnerable partner, a twist that speaks to his originality and creativity.
Noon Dave’s performance on Too Late comes as no surprise as barely a week ago, he proved himself worthy on Trust Issues, but this consistency posits him on our radars.