Leading alcoholic blend of African herbs and fruits, Orijin, partnered with the Palace of the Ataoja of Osogbo to celebrate the annual Osun-Osogbo festival between 8th to 14th August 2022.
The celebration kicked off the previous week with Guinness Nigeria and Orijin creators paying a courtesy visit to the Palace where 40 beneficiaries ranging from artisans, petty traders and craftsmen and women were empowered via a presentation of N4,000,000 Grant. This is driven at reaffirming its position as a truly committed company that supports Nigerian communities.
The 2-week festival which earned a spot on the world cultural calendar, drew thousands of local and international worshippers, devotees, spectators, and tourists worldwide in deifying Ifa Arugba, Orun Odo, Ajigun, Ifa Agbalu and Ifa Dida in honour of the Osun River Goddess. The brand showed their unwavering dedication at the festival ground and Freedom Park of Osogbo which hosted indigenes and tourists to moments of thrills and orijinal experiences.
The display of Yoruba culture at the event with music, indigenous dance, deeply rooted in culture Yoruba chants, raffle draw as well as open mic contests for local talents took place. Guests went home with amazing gift items ranging from Orijin products, electrical appliances, food items such as kegs of vegetable oil, bags of rice, etc.
The Friday part of the festival was crowned with colour, energy, and taste, as orijinal flavour got injected into the experience while music was served in its most original form by Osogbo-based crowd favourites with Taye Currency on hand to take the guests on an adventure of live fuji goodness.
The Assistant Brand Manager, Mainstream Spirits & RTS, Guinness Nigeria, Roland Akpe, made an impressive remark at the festival, reinforcing the brand’s commitment to celebrating culture and tradition while encouraging the consumers to live orijinal and remain true to their root.
The festival, described as “the most beautiful, original, and spiritually rewarding” by some guests, had in attendance eminent personalities like HRM, Ataoja Osogbo, Oba Jimoh Olanipekun, Olosun of Brazil, Chief Nike Davies-Okundaye, among others as Orijin, was present to invigorate the potpourri of activities with Orijin Classic, Orijin Bitters, Orijin Tigernut & Ginger, Orijin Herbal Gin and Orijin Zero.