The NFF and Nike renew their relationship

Posted on
Super Eagles Lose By One In Pre-World Cup Friendly Against England

Of late, Nike and the Nigerian National team have enjoyed a fruitful relationship. The Nigerian World Cup kit designed by the Oregon based manufacturer became one of 2018’s acclaimed fashion items. Consequently, both parties have sought to renew their relationship. And this, they’re going bigger.

Two days ago, NFF President Amaju Pinnick announced that Nigeria have renewed their equipment partnership with Nike for the next four years, with an option for another four. The new contract could see both parties married till 2026.

Speaking to members of the press, Pinnick said “This four plus four deal is the best any African country has ever had with Nike.”

Shehu Dikko, the NFF’s Vice President and head of marketing, indicated that the new deal marked an  improvement on the previous one, and would also include the women’s and youth teams as well.

“To start with, this new contract now encompasses not just supply of kit, but also base compensation, which was missing from the last contract,” Dikko said.

“There are increased performance bonuses, and increased percentage royalties from sales of merchandise.

“There is also specific provision made for the women’s team and the junior teams that was missing from the last contract.

“And to avoid the situation we had recently with clearing our products at the port which led to our women’s team travelling without kit, Nike will now take the responsibility to deliver equipment door to door anywhere our teams are.

“This shows the trust Nike have in the NFF,” Dikko continued.


Share your hot takes