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How Nicole Asinugo Mastered the Art of Storytelling

Nicole Asinugo is indisputably one of Nigeria’s most formidable storytellers. From journalism to advertising, film to television, and even experiential storytelling, she’s mastered the art of shaping narratives that resonate.

In the latest episode of Overnight Success, Asinugo peels back the layers of her incredible journey — growing up as the daughter of a Biafra child soldier, navigating the iconic walls of Queen’s College and University of Nottingham, ditching Law to chase a career in media and advertising, shaping GT Bank’s media vertical Ndani TV, breathing new life into Nollywood classics (Living in Bondage and Rattlesnake), making her mark in Dubai with Expo 2020, and now, building Write Good Stories, a bold initiative to transform Nigeria’s storytelling culture.

P.S We had some unexpected sound issues in this episode due to technical difficulties—thanks for bearing with us! We appreciate your patience and hope you’re able to enjoy the conversation.