Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

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Oluwamayowa Idowu

Staff Writer

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Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

4 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

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Interview: NSG Have Been Prepping Their Debut Project Forever. It’s Here Now

Ahead of the release of Roots, we caught up with NSG to reflect on their journey so far.

Oluwamayowa Idowu

5 years ago

NSG Keep The Vibes Coming In the ‘Grandad’ Video

Hackney by way of Nigeria and Ghana crew, NSG commemorate the release of their new album with a video for Grandad. Building on from the monster success of OT Bop and Options, the crew of 6 exhibit their typically authentic style in the video which sees them sample lines from a selection of Afrobeat classics while offering […]

Oluwamayowa Idowu

5 years ago

With ‘Ginger Me,’ Rema delivers a mellow take on infatuation and desire

Last year, Rema found himself with a stellar debut single and the break out of dreams. Perhaps, there’s no better reflection of his new standing than his selection as Apple Music’s Up Next artist, following in the footsteps of Mr. Eazi and Burna Boy. He follows on from there with the release of a new single […]

Oluwamayowa Idowu

5 years ago

Teyana Taylor taps Davido for ‘Killa’ off The Album

As the Nigerian ascension to the high table of the musical world continues, Davido offers a new boon for the movement with his performance on Teyana Taylor’s Killa off her latest body of work, The Album. This makes sense in the context of his continued success stateside as embodied by the latest milestones of his classic singles: […]

Oluwamayowa Idowu

5 years ago

My First Million: Timi Ajiboye (BuyCoins Africa)

Introducing: My First Million, our new series talking to some of our favorite entrepreneurs on their journeys through the lens of the milestone of making their first million. We also dig into the financial habits and philosophies that underpin their businesses. Timi Ajiboye’s story is very fascinating owing to its success in what is essentially […]

Oluwamayowa Idowu

5 years ago

Netflix taps Mo Abudu for Lola Shoneyin and Wole Soyinka Adaptations

Earlier in the year, Netflix announced its entry into the Nigerian market with a big splash by targetting some of the most prominent creators in the space. While there has been little to no detail on the nature of some of these relationships, it has been announced today that Ebony Life’s Mo Abudu will be […]

Oluwamayowa Idowu

5 years ago

Why is June 12 important to Nigerian Democracy?

What happened on June 12? Last year, President Buhari announced that Democracy Day would move from the designated May 29th to June 12th as a mark of honor for the late M.K.O Abiola and a way of commemorating one of the most poignant days in Nigeria’s democratic history. May 29th had taken that designation as […]

Oluwamayowa Idowu

5 years ago

DSTV to Adopt Netflix and Amazon Prime on New Decoder

The streaming wars have loomed large over the African content space in the last couple of months. Netflix has increased its investment in the space by commissioning original content leading to suggestions that Multichoice via its DSTV platform was under threat. However, it seems a bit of a truce has been reached that should mutually […]

Oluwamayowa Idowu

5 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Interview: NSG Have Been Prepping Their Debut Project Forever. It’s Here Now

NSG Keep The Vibes Coming In the ‘Grandad’ Video

With ‘Ginger Me,’ Rema delivers a mellow take on infatuation and desire

Teyana Taylor taps Davido for ‘Killa’ off The Album

My First Million: Timi Ajiboye (BuyCoins Africa)

Netflix taps Mo Abudu for Lola Shoneyin and Wole Soyinka Adaptations

Why is June 12 important to Nigerian Democracy?

DSTV to Adopt Netflix and Amazon Prime on New Decoder

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