Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

Author

Oluwamayowa Idowu

Staff Writer

Bio

Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

4 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

All
Videos
Features
Podcasts

Interview: Rap Joint Lagos wants to build a Hip Hop Culture Hub for Nigerians

Looking at contemporary Nigerian culture and its milestones of note, music has stood right at the center. This highlights the need for creators and curators who take on the thankless task of documenting the industry and its numerous subgenres for generations to come. It is with this in mind that Rap Joint Lagos, an initiative […]

Oluwamayowa Idowu

5 years ago

With her new documentary, Seun Okimi digs into our use of Relaxers

On a trip home to the country of her origin for a family birthday, Nigerian-American YouTuber, Seun Okimi found herself intrigued by the manner in which Nigerians used relaxers to condition their hair. Interested in digging into this culture, she sought out to create documentary digging into its use using some of her nearest and […]

Oluwamayowa Idowu

5 years ago

Johnny Drille Meets Johnnie Walker in New Father’s Day Campaign

Johnnie Walker partners with Johnny Drille for its Father’s Day campaign tagged JWToastToDad. The #JWToastToDad campaign aims to showcase the positive influences made by men at home and the society at large. It also sends the message that all father figures are valued, even if they are not biologically our dads. In the campaign video, […]

Oluwamayowa Idowu

5 years ago

Ifeoma Chukwuogo’s No Victors Creates A Necessary Conversation About The Civil War

This year marks the 50th year anniversary of the Nigerian Civil War- perhaps the most defining event in Nigerian Post Independence History. The war, the result of two coups and turmoil which saw about a million Igbos forced to return home, led to the secession of the Republic of Biafra led by the 33-year-old Emeka Odumegwu […]

Oluwamayowa Idowu

5 years ago

Watch Yvonne Orji Explain Nigerian Slang to Vanity Fair

Insecure star, Yvonne Orji has made it her trademark to represent the Nigerian diaspora through her work. This has been reflected in her Jollof and Jesus podcast hosted in conjunction with Luvvie Ajayi. As she readies for her HBO special, Momma I Made It, she has embarked on media rounds to promote it. For Vanity […]

Oluwamayowa Idowu

5 years ago

President Buhari nominates Okonjo-Iweala for WTO DG

What? President Muhammadu Buhari has approved the nomination of a former two-term Minister of Finance and former Managing Director (Operations) of the World Bank, Dr. Ngozi Okonjo-Iweala, for the position of Director-General of the World Trade Organisation (WTO). This comes three weeks after the incumbent, Mr. Roberto Azevêdo, announced that he would step down from […]

Oluwamayowa Idowu

5 years ago

8 Hollywood Movies You Can Watch This Week on Showmax

1. FAST & FURIOUS: HOBBS & SHAW Three words: Johnson. Statham. Elba. The only thing more satisfying than watching Dwayne Johnson and Jason Statham whup each other’s asses is watching them team up to whup someone else’s. In Fast & Furious: Hobbs & Shaw, two sworn enemies – Diplomatic Security Service agent Luke Hobbs (Johnson) […]

Oluwamayowa Idowu

5 years ago