Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

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Oluwamayowa Idowu

Staff Writer

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Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

4 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

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NFF Announces Extension of Gernot Rohr’s Contract

The Nigerian Football Federation (NFF) has announced the extension of the contract of Super Eagles coach, Gernot Rohr. The announcement was made by NFF President, Amaju Pinnick via Twitter. I’m happy to announce that the @thenff and Coach Gernot Rohr have concluded all contractual discussions and he will stay on as Coach of the Super […]

Oluwamayowa Idowu

5 years ago

Capital Importation Grew By 53% in Q1

Going by the latest statistics from the National Bureau of Statistics (NBS), the rate of capital importation in the first quarter of 2020 increased by 53% to the sum of $5.8 billion. While this marked an increase from Q4 2019, there was a -31.19% decrease compared to the same time last year. The other notable […]

Oluwamayowa Idowu

5 years ago

4 Ways To Market Your Company On A Modest Budget

A shortage of budgeting resources is the most significant marketing problem for most businesses. You probably have limited marketing budgets, unless you are a startup with venture or angel capital, and let’s face it, advertising can be expensive. Here are several ways to market your company on a modest budget. Think about guerilla marketing In […]

Oluwamayowa Idowu

5 years ago

Universal Music Group announces launch of Def Jam Africa

The iconic label gets an African division.

Oluwamayowa Idowu

5 years ago

Blaisebeatz Breaks Down 5 Standout Records From His Discography

The Producer of Adekunle Gold’s ‘Something Different’ tells us the story of how 5 of his most successful productions came to life.

Oluwamayowa Idowu

5 years ago

Sarah Diouf makes the case for Made in Africa with her new doc

Senegalese fashion line Tongoro, led by its designer and creative director, Sarah Diouf has received love from the likes of Burna Boy, Iman and Beyoncé serving to highlight its potency as one of the impact makers within the African fashion industry. This is reflected in the Made in Africa – a documentary designed to highlight the brand’s […]

Oluwamayowa Idowu

5 years ago

Davido resurrects the gang in the Mafa Mafa video

The COVID 19 outbreak and the ensuing lockdown have impacted different spheres of our day to day lives. On the entertainment front, we have seen the manner in which artists have had to compete for attention while also trying to put the down time to use by being productive to serve them in good stead […]

Oluwamayowa Idowu

5 years ago

Buhari appoints Prof. Gambari as Chief of Staff

Following the death of Abba Kyari, a vacuum has emerged at the Villa in the management of President Buhari’s caseload. Earlier today, the Villa announced that the role will now be taken by Professor Agboola Gambari as the President’s Chief of Staff. A retired diplomat, Prof. Gambari served as the former Deputy Secretary-General of the […]

Oluwamayowa Idowu

5 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

NFF Announces Extension of Gernot Rohr’s Contract

Capital Importation Grew By 53% in Q1

4 Ways To Market Your Company On A Modest Budget

Universal Music Group announces launch of Def Jam Africa

Blaisebeatz Breaks Down 5 Standout Records From His Discography

Sarah Diouf makes the case for Made in Africa with her new doc

Davido resurrects the gang in the Mafa Mafa video

Buhari appoints Prof. Gambari as Chief of Staff

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