BoohooMAN Nigeria Makes a Splash in Lagos Fashion Scene

BoohooMAN Nigeria entered the Nigerian fashion landscape with an exclusive launch event at the Ashluxury Store in Lekki on Saturday, October 12, 2024. Headlined by rising Nigerian singer Shallipopi, the event drew an impressive crowd of fashion influencers, industry icons, and style enthusiasts.

The star-studded gathering marked BoohooMAN’s official arrival in Nigeria and served as a platform to unveil their latest AW24 collection, a collaboration with Shallipopi. Drawing inspiration from 90s streetwear with a contemporary twist, the collection captivated attendees, including notable figures such as Kemi Smallz, Ladipoe, Bayanni, Morravey, Taves, Oladapo, and Candy Bleakz.

The AW24 line features an array of bold pieces, including graphic jersey sets, oversized carpenter-style denim, and eye-catching spray and dirty washes. The collection was made for the average Gen Z consumer, so it features comfortable designs that are suitable for everyday wear.

In a significant move to cater to the Nigerian market, BoohooMAN has launched a dedicated Nigerian website. This platform allows Nigerian consumers to easily shop the brand’s latest creations, marking a crucial step in BoohooMAN’s expansion into Africa.

Shallipopi, speaking at the event, expressed his excitement about the collaboration: “Fashion is an extension of my music and personal style. Teaming up with BoohooMAN has allowed me to bring that creative vision to life.”

As BoohooMAN continues to establish its presence in the Nigerian market, fashion enthusiasts can anticipate more exciting collections and collaborations that celebrate and showcase youth culture. This launch event not only introduced a new player in Nigeria’s fashion scene but also signaled the brand’s commitment to embracing and elevating local style sensibilities.