Facebook in partnership with Teleperformance hopes to provide helpful services to contemporary advertisers in Nigeria with its first Small Business Group (SBG) Operations Centre in Lagos.
It has provided over 35 people with full time jobs and hopes to provide outsourced support to all English speaking advertisers across Sub-saharan Africa through its Advocacy, Community & Education (ACE) programme. The ACE programme aims at building engaged communities who are growing their businesses, organizations and communities through social media.
The SMEs in this programme will have the opportunity to attend trainings and receive consultation focused on leveraging mobile and social media to build brand awareness, increase sales and connect more meaningfully with customers. It will serve as a networking opportunity where SMEs will be invited to join online Facebook Groups, and have the opportunity to learn from Community Managers, share knowledge and expertise. Adaora Ikenze, Head of Public Policy, Anglophone West Africa said:
“With over 90 million businesses globally using Facebook to find new customers, hire employees and engage with their communities, digital skills and harnessing those skills, is now ever more important. At Facebook, we’re deeply invested in supporting communities like SMBs/SMEs across the country, and our investment with the SBG Operations Centre further highlights our ongoing commitment to Nigeria, as well as the African continent.”