Gather ‘Round the Iconic Jameson Tree

This past festive season, Jameson Irish Whiskey brought the perfect holiday celebration to life, blending creativity, community, and smooth cocktails in perfect harmony.

From December 21, 2024, to January 1, 2025, Jameson hosted the 12 Days of Christmas at Ikeja City Mall—a series of extraordinary experiences centred around an iconic Christmas tree crafted from 2,500 recycled Jameson bottles. The Jameson Christmas Tree was a symbol of sustainability, creativity, and community. 

This year, Jameson raised the bar with 12 days of unique activities designed to bring people together to sip, savour, and celebrate the season in style. The festivities began on December 21 with the Tree Lighting Ceremony, followed by daily events for everyone. Highlights included lively karaoke sessions, candle-making workshops, an enchanting Christmas Carol night, a spirited Owambe party, and a spectacular New Year’s Eve concert.

The Jameson Christmas Tree embodied the brand’s commitment to eco-friendly practices and the art of creative reuse. Reflecting on the event, Bodam Taiwo, Head of Portfolio – Bond & Connect, shared, “With this year’s 12 Days of Christmas, we didn’t just light up a tree; we lit up the season, giving everyone an opportunity to connect, unwind, and create lasting memories.”

During the celebration, attendees shared their favourite moments on social media using #JamesonChristmasTree and #MustbeaJameson, showcasing the joy and community spirit Jameson brought to the festive season. You can follow the festivities on instagram and twitter @Jamesonngr and share your favorite moments with #JamesonChristmasTree #MustbeaJameson