Knorr’s #UnlockYourGreenFlag: Where Love and Cooking Create the Perfect Recipe

Knorr, a global leader in flavor innovation and home cooking inspiration, has unveiled its latest social media campaign, #UnlockYourGreenFlag. The campaign highlights how culinary skills can spark romance and deepen connections in modern Nigerian dating.

Rooted in the belief that cooking is more than just a skill but an act of care, this campaign highlights how a willingness to cook can be a major “green flag” in relationships. Through real-life dating stories, #UnlockYourGreenFlag explores how shared meals bring people together, whether through perfectly plated dishes or endearing kitchen mishaps.

In today’s dating culture, where red flags often steal the spotlight, Knorr is flipping the script to celebrate a different kind of relationship marker—one that speaks to care, effort, and connection. #UnlockYourGreenFlag is about embracing the beauty of shared cooking moments, proving that even a slightly burnt meal can lead to something unforgettable.

The campaign unfolds through three engaging and relatable stories:

• A first date saved by a ‘perfectly imperfect’ jollof rice, showing how laughter and resilience in the kitchen can create lasting memories.
• A one-sided dinner date, serving as a cautionary tale on the importance of mutual effort—both in cooking and relationships.
• A couple’s cooking challenge, revealing how teamwork in the kitchen mirrors the dynamics of a relationship.

Now live on TikTok, #UnlockYourGreenFlag invites users to join the conversation, share their own cooking-and-dating experiences, and engage with fun challenges. Follow @cookwithKnorr for cooking tips, relationship insights, and plenty of delicious inspiration.