NIVEA Headlines Zikoko’s HERtitude 2025

Africa’s leading youth culture publication, Zikoko, has announced skincare brand NIVEA as the official headline sponsor for HERtitude 2025, the highly anticipated annual women-only event in Nigeria. This year’s theme, “Retro Glam,” promises an empowering celebration of confidence, community, and self-expression — values that align perfectly with NIVEA’s long-standing commitment to care and connection.

As a globally renowned skincare brand with nearly 140 years of expertise, NIVEA prioritizes physical and emotional care. Through this partnership, the brand aims to further its mission of empowering young women, fostering meaningful connections, and boosting confidence from within.

“We’re thrilled to partner with HERtitude to celebrate and empower young women. This is more than a sponsorship—it’s a commitment to confidence, connection, and care,” said Fiyin Toyo, Central, East & West Africa Marketing Director at Beiersdorf Nivea Consumer Products Limited. 

HERtitude, which was first held in 2021, has become a standout event, creating an immersive space for young women to enjoy entertainment, inspiring conversations, networking opportunities, and unapologetic self-expression. With NIVEA’s support, HERtitude 2025 promises to deliver an unforgettable experience that ensures every attendee feels seen, celebrated, and confident.

“HERtitude has always been about creating a space where women can be their truest, boldest, and most confident selves. Having NIVEA as our headline sponsor is a perfect match because the brand is all about care, both inside and out. Together, we’re making sure every woman at HERtitude 2025 feels empowered, celebrated, and, of course, stunningly confident.” shared Oluwadamilola Olatunji, Managing Editor at Zikoko. 

HERtitude 2025 will feature a fashion show, music performances, games, and an exciting mix of vendors offering everything from food and fashion to beauty and wellness products. Attendees can also participate in fun activities like candle-making, sip and paint, massages, tattoos, piercings, and more. Plus, women will get the chance to showcase their talent on the HERtitude stage.