Popped Up by Vivendii in collaboration with the contract was an exhibition pop up first point of sale in the U.K.(One of the largest demographics). This event occurred in Soho, London. Full ‘youthful’ collection spring summer 16 was displayed. The rugged, minimalist, utilitarian clothing style contrasting with the youthful connotations was produced locally in Lagos and London. In the attendance at Popped Up, people from all over the U.K were present, and also ranged from all ages.
Modus Vivendii which means ‘Our Way of living’ is a fashion lifestyle brand created in 2011. The lifestyle to promote is just as important as the clothing they create which share similar ethos in it’s approach. It is a proudly Nigerian label which does not conform to typical cliche’s of styles and goes against the grain to push consumers minds further about the key to presentation within fashion. It’s brand image and subsequently marketing technique, push a true sense of individuality running through the line.
Check out some pictures from the event!