Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

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Oluwamayowa Idowu

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Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

4 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

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Features
Podcasts

Netflix Releases Trailer for Original YA Series “Far From Home”

Following the announcement of Netflix’s first Nigerian Young Adult series Far From Home, the world’s leading entertainment service today released the official trailer for the eagerly anticipated show. Created by Chinaza Onuzo and Dami Elebe, with the latter serving as head writer, Far From Home is on course to launch globally and exclusively on Netflix […]

Oluwamayowa Idowu

3 years ago

Meet Magicsticks- The Producer Behind Asake’s Disruptive Run

When sociologists and historians seek to make sense of 2022- a definitive year in Nigerian history, they will use certain moments and people as capstones upon which their findings will center. They include the rock stardom of one Peter Obi- the former Anambra governor whose popularity could potentially upend the country’s political balance by cracking […]

Oluwamayowa Idowu

3 years ago

Kizz Daniel and Tekno Throw A Carnival in the Video for ‘Buga’

Kizz Daniel and Tekno are both prodigiously talented musicians who could claim to be underappreciated as a result of their lack of forceful personalities and personal problems. However, of late it seems the former seems to have shed some of the weight that detracted from his greatness. It also helps that Buga, his latest release has […]

Oluwamayowa Idowu

3 years ago

The Hair-Raising Truth Behind The Ongoing Politicisation Of Nigerian Hairstyles

When you look at just about any other country in the world, hair is just hair. Yet, for Nigerian and African women, what should be a relatively simple aspect of daily appearances has always been more of a minefield, and that’s the case even as acceptance and equality become buzzwords across the world. There’s just […]

Oluwamayowa Idowu

3 years ago

Finally, Burna Boy Releases the Toni Braxton Sampling ‘Last Last’

It all started with a snippet released via an Instagram Live session. As he is wont to do when he gets easily excited, Burna Boy started building hype for his next studio album with the snippet for Last Last which had two obvious references- a Toni Braxton sample and the use of the “Last last, […]

Oluwamayowa Idowu

3 years ago

Davido Tapped For Qatar World Cup 2022 Official Soundtrack

While Nigeria failed to qualify for the World Cup which will take place in Qatar at the end of the year, Nigerian popstar, Davido can expect to make the journey to Qatar in VIP fashion with a feature on Hayya Hayya off the World Cup Official Soundtrack! The song is the first in a selection of […]

Oluwamayowa Idowu

3 years ago

5 Notes From Billboard’s Debut Afrobeats Chart

Last week, Billboard announced its first try to document the burgeoning Afrobeats movement with a chart dedicated to covering the 50 best performing tracks within the US Market. Yesterday, the chart was released for the first time. Taking a look at the entries, some things stood out. Find five of them listed below; Nigeria controls […]

Oluwamayowa Idowu

3 years ago

How Davido Crashed A Fan’s 30 BG Themed Party: As Told By The Fan

Over the weekend, some clips of Davido went viral. And, this was before he took the stage at the O2. Less than 24 hours before he took the stage at the O2 for his second attempt at headlining the UK’s second-largest indoor venue, he popped up at a living room on the outskirts of London […]

Oluwamayowa Idowu

3 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Netflix Releases Trailer for Original YA Series “Far From Home”

Meet Magicsticks- The Producer Behind Asake’s Disruptive Run

Kizz Daniel and Tekno Throw A Carnival in the Video for ‘Buga’

The Hair-Raising Truth Behind The Ongoing Politicisation Of Nigerian Hairstyles

Finally, Burna Boy Releases the Toni Braxton Sampling ‘Last Last’

Davido Tapped For Qatar World Cup 2022 Official Soundtrack

5 Notes From Billboard’s Debut Afrobeats Chart

How Davido Crashed A Fan’s 30 BG Themed Party: As Told By The Fan

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