Oluwamayowa Idowu, Author at The Culture Custodian (Est. 2014.)

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Oluwamayowa Idowu

Staff Writer

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Always grumpy. Old enough.

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Ola Aina’s Snapchat is a riot on a normal day. During an international break, it’s a different thing entirely. Last week, the internet’s best-rated TV show opened with a scene at London’s Heathrow airport where Aina was joined by a range of teammates: Alex Iwobi, William Troost-Ekong, Ademola Lookman, Calvin Bassey, and Joe Aribo as […]

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Oluwamayowa Idowu

2 months ago

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Oluwamayowa Idowu

2 months ago

Tems Joins Ownership Group of MLS side, San Diego FC

Oluwamayowa Idowu

4 months ago

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Oluwamayowa Idowu

4 months ago

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Oluwamayowa Idowu

2 years ago

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Features
Podcasts

Dremo and Davido connect for the Kpa video

With the release of his Codename EP, Dremo took a step to ensure that his name and pen will remain in the conversation of the more exciting talents in his label (DMW) and the Nigerian rap scene, at large. Kpa,one of the stand out songs of the album sees Dremo hold his own with boss, Davido […]

Oluwamayowa Idowu

7 years ago

Adeyemi Michael’s Entitled explores the dual identity experience

Immigration and the integration of migrants is becoming an increasingly important issue in the Western World. As we take this in the context of globalization, it is key to the debate to discuss the mediation of these factors and the sense of identity as migrants. Our own Tomi Idowu recently examined this with a short […]

Oluwamayowa Idowu

7 years ago

Teddy A promises to go “down” for your love.

Reality television is one of the better worn routes to stardom. Despite failing to win the last installment of Big Brother Nigeria, Teddy A has proven to be one of the more popular housemates outside the house. This being a result of what is perceived as a decent personality and his relationship with fellow housemate, […]

Oluwamayowa Idowu

7 years ago

Tiwa Savage channels sex appeal for Tiwa’s Vibe video.

The last 12 months have been a sort of resurgence for Tiwa Savage. After making the news for reasons not related to the music, she has taken control of the narrative re establishing herself as one of Nigeria’s premier Pop Artists. This is reflected in the success of songs like All Over, Malo and Diet. Tiwa’s Vibe which […]

Oluwamayowa Idowu

7 years ago

Alara launches Award for Creatives

Alara, the luxury lifestyle brand dedicated to contemporary art, design, fashion, cuisine and culture founded by Reni Folawiyo is one of the few entities in the space performing to the best of global standards. With this in mind, it’s not particularly surprising to hear of the endowment of an award designed to aid the discovery, […]

Oluwamayowa Idowu

7 years ago

WurLD’s Contagious is Afro Fusion beauty

The Afro Fusion space is one of the trendier genres these days and one of those setting themselves apart in this space is Nigerian-American singer, WurLD and this comes to the fore on his new single Contagious. The song borrows from the Juju genre fused with the more mainstream pop sensibilities. Speaking on the release of […]

Oluwamayowa Idowu

7 years ago

5th Konamii to take place on August 5th

There was once a time in Lagos when every weekend had some new football tourney taking place. As the scene has evolved and the wheat has been separated from the chaff, the events which run the scene are better defined and this has ultimately led to a richer experience for the viewing crowd. One of […]

Oluwamayowa Idowu

7 years ago

Davido’s taking the Fia to London’s 02 Arena in January 2019

Over the last couple of years, one thing that has shone and reflected well on Davido is the sense of professionalism and hardwork he commits to his craft. After touring the world extensively last year, this year has seen him tour less while focusing on bigger ticket offerings. The latest one to add to the […]

Oluwamayowa Idowu

7 years ago

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From South London to Super Eagles: What The Innit Boys Teach Us About Identity

From South London to Super Eagles: What The Innit Boys Teach Us About Identity

Tems Joins Ownership Group of MLS side, San Diego FC

Why Depo Provera’s Popularity in Africa Defies Health Warnings and Lawsuits

Interview: Joakim Noah On Hennessy Partnership, Post Retirement Life and Basketball in Africa

Dremo and Davido connect for the Kpa video

Adeyemi Michael’s Entitled explores the dual identity experience

Teddy A promises to go “down” for your love.

Tiwa Savage channels sex appeal for Tiwa’s Vibe video.

Alara launches Award for Creatives

WurLD’s Contagious is Afro Fusion beauty

5th Konamii to take place on August 5th

Davido’s taking the Fia to London’s 02 Arena in January 2019

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